Overview
As veganism gains mainstream traction, driven by a growing ethical consciousness, the demand for modernized vegan marketing and design is surging to cater to this expanding consumer base.
Design
We captured the essence of their motto “Modern ingredients, nostalgic taste” with a vibrant retro color palette and a playful logo that evokes a sense of nostalgia and culinary innovation.
Strategy
Recognizing that veganism can sometimes be perceived as restrictive, we infused the branding with a lighthearted, educational approach, avoiding overt labels like “vegan” or “cruelty-free” and instead highlighting the brand’s commitment to donation initiatives such as Patch Match and event partnerships.
Content
Social posts and stories includes product features, text heavy educational posts, Patch Matches, testimonials, and events and partnerships.
