Social Impact Anniversary
Overview
Facebook is celebrating their 5th year of social impact by highlighting the way our products have enabled people to help others and support their communities.
Design
As a Communications Designer, I created design concepts and deliverables for the page— while working with comms design, film, and development.
Strategy
Originally intended as a Newsroom post, we realized that the current Newsroom site posed some limitations for creativity since the content was based off Wordpress.
Building a landing page from scratch that still lived on the about.fb.com platform allowed us to implement an immersive experience while being flexible with design.
Process
As the film team produced the landing page hero, we kept the design clean and simple through utilizing photography and iconography to guide the viewer.
The development team created 19 custom components utilizing XHP, Javascript, and React frameworks for the two interactive maps.
